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Guide

Local listing audit guide

Before you can fix your visibility, you need to know where you stand. Here’s how to audit your business listings.

Short answer: Audit by checking your NAP accuracy across major platforms, finding duplicates and inconsistencies, reviewing your Google Business Profile completeness, and scanning niche directories.

Check the major platforms

Verify your NAP, hours and categories on Google, Apple, Bing, Yelp and Facebook.

Find duplicates and conflicts

Search your business name and phone to surface duplicate or conflicting listings that split your signals.

Review profile completeness

Score how complete your Google Business Profile and other key listings are.

Scan niche and aggregator data

Check the aggregators and industry directories relevant to your vertical.

Quick checklist

  • NAP verified on majors
  • Duplicates identified
  • Profile completeness scored
  • Aggregator data checked

FAQ

Can I get a free audit?

Yes — our free Scan My Brand checks your visibility and surfaces issues.

What do I do with the results?

Fix inconsistencies, complete profiles and suppress duplicates — or let us manage it.

Want this handled for you?

Branding Signal manages all of it — start with a free scan.