Short answer: Add LocalBusiness (or a specific subtype), Service, FAQ and BreadcrumbList schema with accurate NAP, hours and geo data so search and AI engines can read your business clearly.
What schema does
Structured data tells search engines and AI exactly what your business is, where, and what you offer.
Key local types
LocalBusiness (or a specific subtype), Service, FAQPage and BreadcrumbList are the essentials.
Get the data right
Include accurate name, address, phone, hours, geo coordinates and URLs.
Validate
Test your markup so it’s eligible for rich results and AI consumption.
Quick checklist
- LocalBusiness schema
- Service & FAQ schema
- Accurate NAP/hours/geo
- Markup validated
Sources & further reading
FAQ
Does schema improve rankings?
Schema doesn’t directly rank you, but it enables rich results and helps search and AI understand you.
Do you add schema for me?
Yes — structured data is part of our managed on-page work.
Want this handled for you?
Branding Signal manages all of it — start with a free scan.